MARKETING & PROMOTION
All my skills and experience work together to deliver the acclaim your project deserves. It's important to state your message clearly and get it to the right audience. When it comes to Golf, The Game & the Lifestyle, I know the buzzwords and I walk the talk.
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| I identify a property's best features and create content that makes it irresistible. |
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Here are some of the ways I deliver the message:
Custom Writing / Advertorials
"Sell your business without looking like you're advertising."
Advertorials allow businesses to tell readers about their products (golf resorts and spas, in the following examples), in an easy conversational tone. It reads like a magazine article but is very targeted. These are some of my advertorial projects:
- The Biltmore Magazine, Arizona Biltmore Resort & Spa
- The Boulders Magazine, The Boulders Resort & Golden Door Spa
- Marin Magazine, Golf properties in the West, 2007, 2008
- The Rocks Magazine, The Rocks Luxury Residence Club
- Sonoma Mission Inn magazine, Golf Academy
- Spa Magazine, Annual Golf Spa Section, 2002-2007
- Travel+Leisure Golf, Arizona Golf
- Travel+Leisure, Arizona Great Escapes
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| I provide behind-the-scenes support for public relations professionals, in the form of advertorials, brochure copy, golf outings, press releases, and newsletters. |
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Press Releases
"Your access to the media, aimed at your target audience."
Press releases announce the newsworthy angle on your business: the journalist's who-what-when-where-and-why. They are compact and succinct, usually one page. It takes skill and experience to create good press releases. I can help you or I can write it for you.
Newsletters
"Keep in touch with clients and potential clients."
Newsletters remind your customer base about your business and help organizations maintain contact with members. Grab their attention with interesting articles, which can be customized for your audience. Newsletters can be sent via email or regular mail.
