All professionals need a great bio

A bio is a short biographical sketch that gives information about an individual’s work, interests and anything else to be shared with others. Basically a bio establishes credibility and is the first step in getting an accurate sense of the person. It serves many purposes which a resume, however good, cannot duplicate.

A well-crafted bio can make a big difference for individuals and businesses. It serves the purpose of introducing yourself when you can’t be there in person. For that reason alone, keep it fresh and updated, not like an old photo that no longer even looks like you.

It’s essential that a bio works for both print and digital. Beyond that, it has to be adaptable to longer or shorter versions, while still delivering the core information you want to present.